African Alliance’s gross premium rose by 78% Q1

African Alliance Insurance Plc, has said the company’s gross premium rose by 78 per cent in the first quarter of 2019 from the corresponding period of 2018.

In a statement on Monday, the Managing Director, Mrs Funmi Omo, disclosed this while speaking on its audited financial statements and 2019 targets.

“African Alliance Insurance has grown strategically in the past year. In the same quarter, we paid claims worth N1.8bn as against N1.5bn in the same period last year. We are in a strong financial position, and our recent investments and decisions back this,” she stated.

To further demonstrate its commitment towards financial inclusion and its brand promise to protect the future of every Nigerian, the company recently embarked on a nationwide Takaful campaign aimed at spreading kindness nationwide.

The campaign was a call to spread kindness and work together towards achieving life’s goals, the firm said.

The company recently embarked on its first rebranding campaign since its 58-year existence.

The rebranding which was the first in the company’s history, was led by Omo, to refresh the brand and align its internal digital transformation to its outward, youthful look and feel.

The new logo had two shades of blue and diamond shape.

“Life is precious to everyone of us. There is no other country in the world where people are resilient and determined to make the most out of life. Our new diamond logo demonstrates how special our customers are to us,” she said.

Omo added that the company’s focus on digital transformation would not only boost internal process efficiency but take the conversations to the customers on the digital channels for better customer experience.

“Right now, a customer can take a policy from the comfort of their homes on our website or through social media. It does not get easier than this. Now, our customers do not have to stress themselves to protect their loved ones. The reward for their love is convenience,” she added.